Search Engine Optimisation
A website is of no use if people cannot find it and Search Engine Optimization (SEO) helps you to reach your targeted audience. Today, Search Engines have become the most widely used tool to find information, products and services so it is critical that your site is found easily. Search Engine Marketing (SEM) means marketing your website to the search engines to gain visibility. The ultimate goal of an SEM campaign is to increase traffic to your website. But not just any traffic. The customers that come to your website should be qualified, relevant traffic, ready to purchase a product, download a demo, fill out a form, or whatever desired action is appropriate.

The three key components of SEM are:

Get the right kind of traffic

Site optimization is the process of making ones website content more search engine friendly to attract traffic by ranking higher. We have significant experience in the field of search engine optimization. We will research your keywords and optimize your site based on the most relevant keywords and drive relevant traffic to your site via the major search engines.

Following are the major site optimization efforts undertaken by us

  • Website Analysis
  • Current Keyword Rankings
  • Competitor review
  • Keyword research to identify the keywords best suited to your business
  • Unlimited number of agreed keywords targeted
  • Time scale estimation
  • Internal Navigation Optimisation
  • Content Orientation
  • Fundamental Home Page Changes
  • Changes to the Inner pages
  • Optimisation of meta details throughout the site
  • Optimisation of ALT Attributes
  • Optimisation of page titles
  • Optimisation of other HTML attributes that influence rankings (H1-H6 etc)
  • Development of XML and HTML sitemaps

More Links, More Traffic, More Credibility

Link Building is the process of establishing links from other sites to point to your own. This is one of the most critical components of a successful search engine marketing campaign and the benefits are two fold.

Search engines, Google in particular, give a lot of weight to sites that have a lot of inbound links. Inbound links are one way links from other sites to your site. The more inbound links from good, quality sites, the higher a given site could rank – all things being equal. Obviously, having links on other sites pointing to your website can result in the benefit of increased traffic to your site.

There are various ways to increase the number of inbound links to your site

  • General Directory submission
  • Geting enlisted with Industry-specific directories and resources
  • Natural Link Building (eg: with complimentary sites, link exchange or reciprocal linking etc)
  • Blogging
  • Email marketing
  • Social media marketing
  • Article marketing
  • Comment marketing
  • Video optimization
  • Social bookmarking
  • Document publishing/sharing
  • Forum marketing

Pay-Per-Click Can Get You Instant Visibility

Pay-per-click (PPC) advertising is a method by which website owners pay to attract targeted leads to their site by bidding on specific keyword phrases. This is a quick way for you to propel your site to the top of the search engines. Another great feature of PPC is you have the ability to set budgets so you can control how much you spend.

Pay Per Click Marketing Process:

  • Keyword Analysis – Know Your Audience & Their Language
  • Create Pay Per Click Ads
  • Create Pay per Click Landing Pages that lead to Conversion
  • Determine Pay per Click Campaign Budget
  • Regular update of PPC Campaign
  • Watch what comes in